Mobile Giving: Which Nonprofits Use It & At What Cost

As I talked about in my last post, the crisis in Haiti has raised public awareness regarding mobile giving. But I wonder if many donors think about the costs that the nonprofits incur.

But first, the basics at to how mobile giving works.

Most nonprofits share a 5 to 6 digit short code given from a mobile fundraising service provider. The short code routes text messages from mobile phones to an automated and interactive mobile messaging application. The nonprofit chooses its own, “unique” keyword which the mobile phone user texts into his/her phone and sends to the short code. So in the case of the American Red Cross the keyword is "HAITI" to the short code 90999.

Nonprofits wishing to engage in mobile giving campaigns work with one of the entities below.

The Mobile Giving Foundation was established to “develop and manage carrier standards for participation; ensure compliance with all laws and regulations concerning charitable giving; certify the participation of Non-Profit Organizations (NPOs) and their campaigns; manage message delivery and billing solutions across all carriers; and act as a billing settlement and records clearinghouse between carriers and participating charities.” http://mobilegiving.org/?page_id=62

In 2008, MGF negotiated with the wireless carriers, which had been charging up to 50% of the monies donated to nonprofits via testing, to pass 100% of the donations to MGF which then distributes the donations to the charities. http://philanthropy.com/blogPost/Raising-Money-by-Cellphone-/18957/

MGF vet nonprofits via an application process. Once approved, the nonprofit then works with an MGF approved mobile marketing firm which is referred to as an Application Service Provider or an ASP to implement the technical and technological aspects of the mobile campaign. The approved MGF ASPs are found below under, The Cost of Mobile Giving

The mGive Foundation also certifies nonprofits, ensures that both mobile giving standards and best practices of the wireless industry are met, and that the campaigns comply with federal and state regulations. mGive, unlike the Mobile Giving Foundation, also implements a mobile campaign. The wireless operators pass 100% of the donations on to mGive which then distributes the monies to the charities.

The Wireless Foundation was established by the membership of CTIA-The Wireless Association®. The The Foundation “initiates and oversees philanthropic programs that utilize wireless technology to help American communities.” The Foundation coordinates the following programs: CALL TO PROTECT®, VITA™, Wireless AMBER Alerts™ , The Amy Fund, Get Wise About Wireless, Text 2HELP.(American Red Cross disaster relief efforts)
http://wirelessfoundation.org/programs/index.cfm

It should come as no surprise that there are costs associated with giving by cell phone. Just as I noted in the previous post about the charges imposed by credit card companies, mobile giving comes with its own set of costs and fees.

The Mobile Giving Foundation charges back costs to the nonprofit organizations or their supporting service providers (ASP) for short-code costs, reporting and messaging charges. As MGR notes on its website, there are some nonprofits that allow 5-10% of each donation to go to MGF in order to cover administrative costs associated with the MGF’s mission

MGF will charge the ASP certain fees for setup, training, monthly operations, including pledge reporting and access to the MGF platform. Though the specific costs are not detailed on MGF's website it is most likel that in some way the nonprofit will be paying these charges.

Mgive charges a one time $500 setup fee. The monthly packages are: $399 Bronze, $649 Silver and $1,499 Gold. For each package there is also a per transaction fee: $.35 +3.5% for Bronze, $.32 +3.5% for Silver and $.30 +3.5% for Gold. The use of additional key words is $199 per year

If the nonprofit is sending outgoing text messages, the cost per text message is $0.05/msg for “Mobile List Builder.” The “Bronze” plan includes 100 messages then $0.04 for each additional message. The “Silver” plan includes 1,000 messages then $0.035 for each additional message. The "Gold” plan includes 5,000 messages then $0.03 for each additional message>

As for the short codes, (per mGive's website) new short codes are leased through the Common Short Code Administration. Leases are a minimum of three months and must be paid upfront. The cost is $1,000 per month for a vanity code and $500 per month for a random code. There is a one-time provisioning fee of $10,000 to get the code set up and provisioned for Mobile Giving in the US. In order for a nonprofits to use its own code, it must sign up for the Enterprise level option. However the website does not detail the costs associated with the Enterprise level.

Pricing from Application Service Providers or ASPs comes right from the companies’ websites.

MCommons states that pricing starts at $500 per month. However no further details are listed.

MobileCause services range from free to a low monthly charge of $20 to $350.

Under Text2Give, MobileCause charges a one time set up fee of $350. The monthly service fee is $250 and there is a 50 cents per transaction fee. Donations can be for $5, $10, or up to $25 a month. Users of Text2Give can access the free service level of Text2Broadcast and Text2Screen.

The Text2Donate service is a little harder to understand from the website. The service differs from Text2Give in the manner in which the nonprofits reaches out to its audience/donor base for donations. Also the size of the audience/donor base determines the monthly cost. However the website does not make it clear if a nonprofit determines its pricing for the service by reviewing the Text2Screen tab or the Text2Broadcast tab. As I interpret the information Text2Donate falls under Text2Screen pricing.

Under Text2Doante MobileCause states that a nonprofit can use its IVR system to collect pledges. Using the IVR systems results in a 9.75% of donation charge to cover IVR or Call Center fulfillment and Credit Card processing fees.

The uGive Smart Phone Giving App is $129 a month. If the nonprofit is already a client through Text2Give then the app is FREE. However, there is a $0.50 fee per donation.

Wireless Factory’s mDonation has two packages for nonprofits. The $5 donation package has a $500 application and set up fee plus a $300 monthly fee and a $0.35 per transaction fee. The $10 donation package has all the same cost except for the transaction fee which increases to $0.60.

Finally, the listings below (taken from each organization's or provider's website) show which charity is working with which organization or provider.

Mobile Giving Foundation lists the following charities

Abraham Lincoln Presidential Library Foundation
Africare ALS Foundation – Florida Chapter
Alvin Ailey American Dance Theatre
Alzheimer’s Foundation of America
America’s Second Harvest of Tampa Bay
American Cancer Society, California Division
American Cancer Society, Great West Division
American Diabetes Association
American Heart Association
American Red Cross Southeastern Pennsylvania Chapter
Amnesty International of the U.S.A.
Andre Agassi Foundation
Andre Agassi Foundation
Atlanta-Fulton County Zoo
AWAIC, Inc
Big Brothers Big Sisters of America
Big Brothers Big Sisters of Greater Kansas City
Big Cat Rescue Corp.
Blood:Water Mission
Boca Raton Museum of Art
Boys and Girls Club of Edinburg Rio Grande Valley
Call and Response
Causecast Foundation
Chabad of California
Charity Global, Inc. dba Charity:Water
Children Affected by AIDS Foundation
Children’s Cancer Research Fund
Children’s Medical Ctr./Children’s Hospital Boston
Children’s Miracle
Choice Ministries, Inc.
Chronic Disease Fund
City of Hope
Columbus Zoo and Aquarium
Crohn’s and Colitis Foundation of America
CURE International
Cystic Fibrosis Foundation
Dana Farber Cancer Institute/The Jimmy Fund
Denver Rescue
Dikembe Mutombo Foundation
Direct Marketing Educational Foundation
Disabled American Veterans
Doctors Without Borders
Dystonia Medical Research Foundation
Entertainment Industry Foundation
Environmental Resource Center
Family Health International
Family Violence Prevention Fund
Feed the Children, Inc.
Fellowship of Christian Athletes
Festivals DC LTD / Duke Ellington Jazz Festival
Food Bank of the Rockies
Food Lifeline
Friends of the World Food Program
Fundacion Teleton Mexamerica
Giants Community Fund
Greater Chicago Food Depository
Greenville Hospital System
Gwinnett Hospital System Foundation
Healing with CAARE, Inc.
HELP Funding, Inc.
HoustonPBS (Association for Community Broadcasting
Human Rights Campaign Foundation
International Rescue Committee
Jewish Federation of Metropolitan Detroit
Johnjay & Rich Care For Kids Foundation
Jumpstart for Young Children
Juvenile Diabetes Research Foundation International
Keep a Child Alive
KRMA-Denver PBS
KSBJ Educational Foundation, Inc.
Legacy of the Vine Ministries / Samaritans Feet Organization
Lifelight Communications
Living on the Edge with Chip Ingram
Los Angeles Mission, Inc.
Los Angeles Museum of the Holocaust
Love 146
Make-A-Wish Foundation
Malaria No More
Mapendo International
March Of Dimes Missouri
MetroLacrosse
Miami Children’s Hospital
Michigan Humane Society
Mid-Ohio Foodbank
Mile High United Way
Mobile Loaves & Fishes, Inc.
Morehouse College
Motor Racing Outreach
MusiCares Foundation
N.A.R.A.S. dba The GRAMMY Foundation
National Aquarium in Baltimore
National Center for Lesbian Rights
National Kidney Foundation
National Relief Charities
National September 11 Memorial & Museum @ The World Trade Center Foundation, Inc.
Neediest Kids
Old Sturbridge Incorporated
Open Doors USA
Operation Homefront
Operation Smile
Ovarian Cancer Research Fund, Inc
Pan Massachusetts Challenge
Partners Relief & Development
PBS
Philharmonic-Symphony Society of New York
PPMD
Richard J. Caron Foundation
Richie-Madden Children’s Foundation/Tides Foundation
Romito Foundation
Safe Blood for Africa
Save Darfur Coalition
Share Our Strength, Inc
Sheltering Arms Senior Services
Soles4Souls
Songs of Love Foundation
SOS Children’s Villages
Sparrow Clubs USA
Special Olympics Colorado
Special Olympics Northern California
St. Jude Childrens Research Hospital
Stand Up to Cancer
StandUp For Kids
Starlight Children’s Foundation
Stern Grove Festival
Susan G. Komen for the Cure®
The ALS Association – Florida Chapter
The Art Institute of Chicago
The Children’s Aid Society
The Gay, Lesbian, Bisexual and Transgender Community Center of Colorado
The Humane Society of the United States
The Marine Toys for Tots Foundation
The Marshall University Foundation
The Morikami, Inc.
The Musella Foundation for Brain Tumor Research and Information, Inc.
The Pantry of Broward, Inc
The Red Sox Foundation
The Salvation Army Atlanta
The Salvation Army Central Territory
The Salvation Army DFW Metroplex Command
The Salvation Army Greater Houston Area Command
The Salvation Army in Greater Columbus
The Seattle Theatre Group
The Tipitina’s Foundation, Inc.
ThinkCure!
TJ Martell Foundation
Tony Stewart Foundation
Twin Cities Public Television
Ubuntu Education Fund
UNICEF
Union Rescue Mission
United Nations Foundation
United Service Organization
United Way
United Way Greater Cleveland
VFW Foundation
Virgin Unite USA, Inc
Washington DC Martin Luther King Jr. National Memorial Project Foundation
Way Fm Media Group
Western PA Humane Society
WGBH Educational Foundation
WHY (World Hunger Year)
Wikimedia Foundation
WomenHeart
Yele Haiti Foundation
Clinton Foundation Haiti Relief Fund
International Medical Corp
International Rescue Committee
American Red Cross

Mgive lists the following charities as its customers:

AETN Foundation
Alzheimer's Foundation of America
AmberWatch Foundation
American Cancer Society, Great West Division
American Heart Association
American Red Cross Relief
Americas Second Harvest of Tampa Bay
Amnesty International of the U.S.A.
Angel Christian Television Trust, Inc
Best Friends Animal Society
Boomer Esiason Foundation
Call and Response
Capital Area United Way
Carroll Shelby Children's Foundation
Chabad of California
Charity Cars, inc.
Children Affected by AIDS Foundation
Children of Uganda
Children's Cancer Research Fund
Children's Healthcare of Atlanta
Children's Miracle Network - mGive
Childrens National Medical Center
Christ for all Nations
Chronic Disease Fund
City of Hope
Clean Air - Cool Planet
Colorado State University Foundation
Compassion International
Crohn's & Colitis Foundation of America
Cystic Fibrosis Foundation
Defenders of Wildlife
Dikembe Mutombo Foundation
Disabled American Veterans
Doctors Without Borders
Dystonia Medical Research Foundation
Elizabeth Glaser Pediatric AIDS Foundation
Environmental Resource Center
Family Health International
FAMU Foundation
Farm Aid
Feeding America
First Call for Help of Broward Inc.
Food Bank of the Rockies
Friends of the World Food Program
Fundacion Teleton Mexamerica
Genocide Intervention Network
Good News Broadcasting Assoc., Inc.
Greater Chicago Food Depository
Greater Twin Cities United Way
Gridiron Greats Assistance Fund
HEALING WITH CAARE,INC
Hole in the Wall Foundation
Johnjay & Rich Care For Kids Foundation
Jumpstart for Young Children
Keep a Child Alive
Leon H. Sullivan Foundation
Luis Palau Association
Make-A-Wish Foundation
Malaria No More
Mapendo International
Memorial Sloan-Kettering Cancer Center
Metro United Way
Mid-Ohio Foodbank
Mile High United Way
Morehouse College
Mothers Against Drunk Driving
Motorsports Charities, Inc / The NASCAR Foundation
Music for Relief
Nat'l Coalition for Women w/ Heart Dis./WomenHeart
National Kidney Foundation Inc.
NCSU Student Aid Association
Neediest Kids
Northern California Public Broadcasting
Operation Homefront
Operation Smile
Opportunity International
Overland Missions
PBS
Poudre Valley Health System Foundation
PPMD
Rescue Mission, Inc. dba Open Door Mission
Richie-Madden Children's Foundation/Tides Foundation
Romito Foundation
Ronald McDonald House Charities of Austin and Central Texas
Safe Blood for Africa
Second Harvest Heartland
Sheltering Arms Senior Services
SMART (Start Making A Reader Today)
Special Olympics Colorado
Special Olympics Illinois
Sports Humanitarian Group, Inc / Right To Play USA
Starkey Hearing Foundation
Starlight Children’s Foundation
Stern Grove Festival
Sunflower Non Profit Foundation
Sunsystem Development Corporation
Susan G. Komen for the Cure
The Actors Fund
The Hockaday School
The Leukemia & Lymphoma Society
The Rotary Foundation
The Salvation Army Central Territory
The Salvation Army DFW Metroplex Command
The Salvation Army Greater Houston Area Command
The Salvation Army Tidewater Area Command
The Wellness Community Valley/Ventura
ThinkCure
TJ Martell Foundation
Tony Hawk Foundation
Tony Stewart Foundation
Trustees of the University of Pennsylvania / WXPN
UNICEF
United Nations Foundation
United Service Organizations
United Way of Greater Cleveland
United Way of Metropolitan Atlanta
United Way of North Central Mississippi
United Way of Salt Lake
United Way of the Big Bend
United Way of the Columbia-Willamette
United Way of the National Capital Area
United Way Worldwide
University of Florida Foundation, Inc.
USA Cares, Inc.
VFW Foundation
Washington Sports & Entertainment Charities, Inc.
WHY (World Hunger Year)
WHYY, Inc.
Wounded Warrior Project
YMCA of Metropolitan Atlanta, Inc.

MCommons lists the following nonprofits as its clients:

American Diabetes Association
American Jewish World Service
Americares
Andre Agassi Foundation
Andy Warhol Museum
Big Cat Rescue
CARE USA
Carnegie Museums
Catholic Relief Services
The Children’s Aid Society
Habitat for Humanity
The Human Rights Campaign
Humane Society Of The United States
International Rescue Committee
MLK Memorial Foundation
National Aquarium in Baltimore
National Relief Campaign
National September 11 Memorial & Museum @ the World Trade Center Foundation
Oxfam International
Partners in Health
Tipitina’s Foundation
United Church of Christ
Wikimedia
Zoo Atlanta

mDonation lists the following charities as it clients:

AIDS-Fondet raises money for research and information within the areas of HIV and aids along with support for ill HIV patients.
American Red Cross, Philadelphia & Southeastern
Børnecancerfonden is a private humanitarian organization founded around New Year 94/95 with the purpose of helping children with cancer, in Denmark.
Børns Vilkår is a private humanitarian organization that through 30 years have worked for all children in Denmark
CARE Denmarks
Danmission is a missionary and relief organization within the Lutheran Church in Denmark (Folkekirken).
Dyrenes Beskyttelse is the largest animal protection organization in Denmark
Familier Med Kræftramte Børn (Families With Kids Having Cancer) is a private, nationwide patient association with multiple purposes.
Folkekirkens Nødhjælp is a Christian humanitarian development organization doing relief and development work in Africa, Asia, Latin America, Middle East and Europe.
Frelsens Hær (The Salvation Army)
Gwinnett Medical Center is a not-for-profit healthcare network, providing a wide array of high-quality services and facilities to Gwinnett and the surrounding area.
Hjerteforeningens Børneklub (the Heart Association´s Children Club) is an association providing aid and support for families with children suffering from heart abnormalities.
Hjerteforeningen works within the areas of: research in cardiovascular diseases, prevention of heart diseases, and support for patients.
IBIS is an independent Danish development organization, working globally, nationally, and locally to ensure peoples´ equal access to education, influence, and resources.
Landsforeningen til støtte ved Spædbarnsdød (the National Association for support for Infant Death) is a private association, supporting and guiding parents and relatives in the case of infant death, the departure of the infant and the following period of mourning.
The Pantry of Broward County, Florida.
Red Barnet (Save the Children) is a guardian of children's rights.
Sclerose Foreningen (the Danish Multiple Sclerosis Society)
Songs of Love Foundation is a nonprofit organization dedicated to providing personalized songs for children and teens currently facing tough medical, physical or emotional challenges
SOS-Børnebyerne is the worlds largest private humanitarian children organization with the purpose of helping children in need.
WGBY is a community-supported public broadcasting organization

MobileCause lists the following charities as its clients:

Africare
American Humane
Azusa Pacific University
Big Brothers Big Sisters
Biola Media Conference
Camfed
Cancer Fund of America
CCT-CYT
charity:water
Children’s Miracle Network
Cystic Fibrosis Foundation
Disney
e3 Partners
Food Bank, Santa Barbara County
Healthy Child Healthy World
Heifer International
LifeBeat
Lifewater International
Love146
Miami Children’s Hospital
National Adoption Center
National Breast Cancer Foundation
National Law Enforcement Officers’ Memorial Fund
Oasis Church
Open Doors
Ovarian Cancer Research Fund
Project Angel Food
Reading Is Fundaemental
Salute America’s Heroes
Samaritans’ Feet
Songs of Love: The Medicine of Music
StandUp for Kids
The real news.com
The Sparrow Club
The Young Storytellers Foundation
Troy Camp
U.S. PIRG
Union Rescue Mission
United Way of Allen County
Vitamin Angels
Water Missions International

Cell Phones Ring Up Donations

Perhaps something of a silver lining to the devastating earthquake in Haiti is all the attention that online and mobile phone giving have received. Below my comments are links to just a few of the recent articles that have been published.

Sandy Stonesifer’s post on Slate.com, The pros and cons of donating money to Haiti via cell phone, provides a good explanation of how mobile giving works and the charges that the nonprofits pay to the nonprofit organization (such as the Mobile Giving Foundation) that is the liaison between the nonprofit and the wireless companies. However a nonprofit usually has to also contract with an application service provider (ASP). The ASP manages the technical components of a mobile giving campaign and the ASP charges the nonprofit for its services. In my next post, I will write about the costs that nonprofits can incur with mobile giving.

I also found her two concerns to be thought provoking.

First, if the mobile phone campaigns are promoting $5 or $10 donations will these amounts cause people to give less to charity than they would have otherwise. She wonders if the average donation amount for Haiti relief will be less than the $50 average that occurred with 9/11, the 2004 that happened after the Indian Ocean earthquake, and Hurricane Katrina in 2005. Of course it will be some time before the final tallies are in to find out what the average donation was for Haiti. Perhaps individuals gave less. r we may find that more money was raised from more people. And, the experience of giving may encourage those $5 and $10 to give more to other causes in the future.

Second, she questions whether people will "give as well." Are people going to give to charities that they have little to no research on?

Hopefully organizations, such as mGive and the Mobile Giving Foundation, effectively vet the charities that are using mobile services. On its website MGF states that it has a "detailed application process" that a nonprofit must go through. The site does not go into specifics about the application process but it does post a set of guidelines that the nonprofit must meet; http://mobilegiving.org/Files/MGFGuidelines.pdf. The guidelines are an initial screen.

However, her second concern may rest with the likely situation that a mobile phone giver has no personal connection to the charity. The old adage in fundraising is: people give to people and not to causes. I have experienced that very fact with the long standing cadre of sponsors who support me in AIDS WALK NY.

So the question remains: is the mobile giver going to become a long time supporter of the charity if there was no bond that brought the donor to the charity. Wanting to alleviate human pain and suffering is a very noble desire. Donating to a crisis is a wonderful and useful act because funds are desperately needed. But what happens when the immediate crisis passes? Will the mobile givers of today, send in another donation in three months? At the end of 2010 during the prime giving season? Perhaps a study on mobile donors and long-term giving will be done by an institution like the Center on Philanthropy at Indiana University.

I especially liked Tricia Duryee’s piece, Haiti Update: $22 Million In Donations Pour In By Text Message. Below the nonprofits she cited for raising money for Haiti via cell phones.

American Red Cross: Text the word “Haiti” to 90999 to donate $10.
Yéle Foundation (founded by Wyclef Jean): Text the word “Yele” to 501501 to donate $5; Text the word “Yele10” or “YeleTen” to 501501 to donate $10.
The Clinton Bush Haiti Fund: Text the word “QUAKE” to 20222 to donate $10.
Clinton Foundation Haiti Relief Fund: Text the word “Haiti” to 20222 to donate $10.
Salvation Army: Text the word “Haiti” to 52000 to donate $10.
UNICEF: Text the word “Hope10” or “UNICEF” to 20222 to donate $10.
Religious Broadcasters (NRB): Text the word “Haiti” to 40579 to donate $10.
Save the Children Federation: Text the word “Save” or “Safe” to 20222 to donate $10.
World Vision: Text the word “Give” or “World” to 20222 to donate $10.
International Medical Corps: Text the word “Haiti” to 85944 to donate $10.
International Rescue Committee: Text the word “Haiti” to 25383 to donate $5.
Oxfam America: Text the word “Oxfam” to 25383 to donate $10.
Cooperative for Assistance and Relief Everywhere: Text the word “PP” to 25383 to donate $10.
Americares: Text the word “Americares” to 25383 to donate $10.
Habitat for Humanity: Text the word “Habitat” to 25383 to donate $10.
MTV telethon: Text the word “Give” to 25383 to donate $10.
American Jewish World Service: Text the word “AJWS” to 25383 to donate $10.

Also kudos to Huffington Post for the article, As Wallets Open For Haiti, Credit Card Companies Take A Big Cut. I have often wondered if the average contributor realizes that a nonprofit is generally treated like any other vendor in having to pay the credit card a percentage transaction fee.

The article cites the American Express program, "Giving Express," as charging nonprofits a 2.25% fee. I personally give via this Amex division because the percentage charged is lower than the percentage the nonprofits (especially small ones) pay on their own. There is also the added incentive that card holders, who are belong to Amex’s member rewards program, receive a membership point for each dollar donated. A few years ago the program offered double points for each dollar donated.

American Express also allows its Membership Rewards members to use point balances with which to make charitable donations.

According to the giving site’s FAQs, “American Express developed GivingExpress Online to provide its Cardmembers with a convenient way to donate to their favorite charities. American Express has partnered with GuideStar and JustGive to create this site. GuideStar provides a comprehensive database of over 1,000,000 public charities in the U.S. that are registered with the IRS. JustGive processes donations and disburses funds to charities based on donor recommendations.”

With respect to giving for Haiti relief, Amex's "Giving Express" has prominently featured the following message on its home page www.americanexpress.com/give

"IMPORTANT ANNOUNCEMENT: In response to the devastation caused by the massive earthquake in Haiti, American Express will refund the merchant discount rate for charitable contributions made on the American Express Card directly to any of the non-profit organizations listed on the USAID (www.usaid.gov) website in support of Haiti relief. The refund is effective retroactively from January 12 through February 28, 2010.

All you need to do is make a donation using your American Express Card through American Express Giving Express to an organization in support of Haiti relief listed on the USAID website. You can also make a donation using your American Express Card directly to any of the non-profit organizations listed on the USAID website in support of Haiti relief.

Click here to learn more about how you can support the relief efforts in Haiti."

Here is the listing of recent articles on giving to Haiti relief:

Marketers Line Up To Speed Relief To Haiti
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120655&nid=109991

Confusion Over Marketers' Haiti Relief Donations Goes Viral
http://adage.com/article?article_id=141518

Marketers Rushing to Haiti's Aid Hit Twit-Storm of Misinformation
http://adage.com/article?article_id=141553

U.S. cellphone users donate $22 million to Haiti earthquake relief via text
http://www.washingtonpost.com/wp-dyn/content/article/2010/01/18/AR2010011803792.html

Texting's Biggest Moment Since 'American Idol'
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120700

The Red Cross Just Had A Marketing Breakthrough
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120685

E-mail and social help organizations raise money in time of need
http://www.dmnews.com/inbox-insider-e-mail-and-social-help-organizations-raise-money-in-time-of-need/article/161726/

Haiti Telethon Will Stretch Across Platforms, Countries; Paste Tries Different Approach
http://paidcontent.org/article/419-haiti-telethon-will-stretch-across-platforms-countries-paste-tries-diff/

Haiti Update: $22 Million In Donations Pour In By Text Message
http://paidcontent.org/article/419-haiti-update-16-million-in-donations-pour-in-by-text-message/

Updated: People Text To Donate As Haiti Earthquake Becomes Hot Topic On Twitter
http://moconews.net/article/419-people-text-to-donate-as-haiti-earthquake-becomes-hot-topic-on-twitter/

Mobile Donations For Haiti Top $7 Million
http://moconews.net/article/419-mobile-donations-for-haiti-top-7-million-/

As Wallets Open For Haiti, Credit Card Companies Take A Big Cut
http://www.huffingtonpost.com/2010/01/14/as-wallets-open-for-haiti_n_423238.html

More go online or text to donate for Haiti's quake victims
http://www.usatoday.com/money/world/2010-01-20-haiti-quake-online-giving_N.htm

Why every charity needs an SMS short code
http://www.mobilemarketer.com/cms/opinion/editorials/5194.html

The pros and cons of donating money to Haiti via cell phone.
http://www.slate.com/id/2242668/

Mobile Ad Companies Unite For Haiti Relief
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121193

Small Donations Make Big Impact through mGive
http://news.mgive.com/2010/01/19/small-donations-make-big-impact-through-mgive-mobile-phone-subscribers-pledge-more-than-24-million-for-red-cross-to-help-haitian-earthquake-victims/

Cellphone Companies Advance Text Donations for Red Cross – But Not Other Groups
http://philanthropy.com/blogPost/Cellphone-Companies-Advance/20652/